BRIEF TWO

2. SINGLE SERVE PACKAGING

Your challenge is to design and show the construction of the packaging that delivers your chosen product as a single serve food, beverage or single use item that is normally also available in packs containing multiple servings or items of the same product. Your concept proposal needs to include the single serve pack, a pack containing multiple units of the single serve pack and well as the shipper or transit carton.

 

Background

Offering single servings of products provides the opportunity to increase the products penetration to engage consumers differently opening up new opportunities to sell the same product in new ways or launch a new product. It also may offer the product at a lower price point, or merely prevent wastage.

For FMCG products, shelf presence and distribution become issue. Your concept should address the issues of convenient in-home use  or storage, on-shelf display and distribution.

Your proposed pack design should therefore include at least the single serve pack, a multi-pack version for on-shelf display and/or in-home use,  as well as a transit carton.

 

Considerations
➤ Your packaging proposal should be selected and created to showcase your good idea as a solution to the challenge.

The other briefs